NESTLED between Loyd Grossman, Napolina and Dolmio – Rossendale’s own sauce brand Nowt Poncy now sits proudly on the shelves of Booths supermarkets.
Owners of the company, based in Water, Jools Abel and Karen Walker can’t believe how far their sauces have come since they decided in December 2015 to give them away as Christmas presents. At that time, Karen had just finished in her role as a Headteacher because of stress and Jools was in need of a new challenge, having run his own businesses for 30 years.
Karen said: “The feedback we got was so brilliant that the cogs stated to turn and The Nowt Poncy Food Company was launched in August 2016.”
The couple, both in their 50s, met at Manchester Polytechnic and they enjoyed eating out. Because nouvelle cuisine was the trend at the time, they used to look for good quality, tasty, simple food – that they styled ‘nowt poncy’.
Booths has added 175 new products to their international food range and they were looking for authentic handmade artisan foods – so Nowt Poncy fitted the bill.
Jools said: “I was at a conference in May last year when I heard a senior manager from Booths speak about their love of artisan products. We were later invited to a ‘Meet the Buyer’ day at Booths in the summer.”
Karen said: “We took all of our products along and we had 15 minutes to do a pitch. In January this year the buyer came back to us to say they were interested in stocking our Italian range, Arrabbiata, Tomato and Basil and the L’Amore É Pizza sauce.”
The first was delivered on March 22 and the sauces launched in all 28 stores at the beginning of April.
Jools said: “We knew we could make something better than what was available on the supermarket shelves. We knew that we could create something that tasted amazing and still have our sauces be low in sugar, salt and calories and with no preservatives. If someone had told me two-and-a-half years ago that our sauces would be on the supermarket shelves I would have never believed them.”
Booths Buyer Haris Deane said: “Booths is renowned for supporting emerging brands and championing the artisan producer and that ethos extends to International flavours. We look for exceptional products made by people who care about quality, taste and flavour. Booths are stocking some great tasting products with a story to tell and Nowt Poncy fits the bill.”
Nowt Poncy sauces and pasta are already available in more than 70 outlets mostly across the North but also in London as well as being sold online.
Now the 28 Booths supermarkets across the North West in Cheshire, Greater Manchester, Cumbria and Yorkshire also stock their Nowt Poncy Italian sauces.
The company also donates to local charity Veterans In Communities from every sauce bottle sold.
by Catherine Smyth Mediahttps://catherinesmyth.co.uk/